By now, Americans are fully aware of the current vampire craze. Popular TV shows like True Blood and movies like Twilight prove that we have an almost unending appetite for the sexy, scary creatures. But how do you stand out in a line-up full of garlic avoiding, night-dwelling blood suckers? The CW network discovered just the right attention grabber for the launch of a new show, “The Vampire Diaries.” The network has teamed up with the Red Cross to promote the show with blood drives to take place at hundreds of highschools and colleges across the country. The tagline for the events is “Starve a Vampire. Donate Blood.” In addition to the blood drive, the campaign is producing and selling vampire based products: Fang Floss and 1000 VPF (Vampire Protection Factor) “sunscream,” because “sun is the #1 killer of the undead.”


The floss and sunscreen are kinda normal marketing gimmicks, but it’s the blood drive that gets me. That’s a killin’ it idea….take the vampire craze and use it to bolster the real-life-put-it-to-good-use blood supplies at hospitals and other medical facilities around the country. I’m inspired by that kind of cleverness, and also by the unexpected coupling of the Red Cross with the entertainment media, to the benefit of both groups.
Instead of just draining life from others like vampires, the end result here is win win. Symbiosis. Good entertainment and good for the blood flow, and that’s killin’ it.
That’s right. Even in the last couple weeks before his passing Ted Kennedy was working to have rules changed so that his vacant senate seat could be filled as quickly as possible after his death. Under current rules, the governor of Massachusetts, Deval Patrick, must wait at least 145 days to appoint Ted Kennedy’s successor in the senate. This final effort speaks to Kennedy’s unique combination of idealism and pragmatism. His last endeavor also stands in contrast to the most common types of last wishes – usually in the form of a will – where chips are cashed in and scores are settled. Despite all the adversity he suffered being a central member of the tragic Kennedy clan, and through all the evidence of human power and frailty he’s seen in 46 senate years, in his final days Ted Kennedy was thinking about the work that needed to get done the morning after he’s gone.
Brett Favre, the one time great American Green Bay Packers hero, is at it again. Into retirement. Out of retirement. Back into it, and out again. Reports have now been confirmed that
Over the last couple weeks, town hall meetings have been held across the country to give information about the health care reform congress is trying to pass. The meetings have been big news because they generate high levels of emotion. While I know that people get more sensitive in a chaotic economy, I wonder how all this drama sprouts up so suddenly, like a dormant beast just waiting to rear its head. It seems to me that the drawn out process of getting the health care bill approved has maybe given people too much time to mull the issues. We read endless–and often paranoid–speculation on what will happen if we socialize healthcare. The government will start euthanizing the elderly, abortions rates will skyrocket, health care will be rationed, people will become doctors after a one month training course, and so on and so on.
Human brains, as of now, are still not equipped to process thousands of images and words a day that have little immediate bearing on our physical situation. Maybe we can facilitate our own evolution by training our minds to digest the web vibrations at a lower frequency.
Running. It’s the simplest exercise there is, requiring nothing but a pair of shoes and your will. Yet, when you go to the shoe store the choices are endless. Air channels in the heels, elastic laces, sole pumps, honeycomb vents. All that before you even consider a brand. But recently a new shoe breakthrough has been grabbing the attention–and adorning the feet–of serious runners world wide. Vibram’s new barefoot shoes, a glove-like footwear with separated chambers for each toe, offers the novel experience of running with nearly naked feet. The trend comes on the heels of shoes getting unnecessarily complicated, lifting runners up with thick soles and creating a sloppy distance between the foot and the ground. Like the hybrid’s blossoming after an era of overbuilt inefficient SUV’s that have now been all but discontinued, barefoot shoes embrace the idea of a progressive scale-back. Streamlined and efficient, though unusual looking, these breakthrough shoes actually allow for faster run times as they eliminate the bouncy interference of 3 inch soles. In short, they hold the promise of keeping us connected to paths we tread. And you guessed it….that’s killin’ it. I’ve already ordered my first pair.
