Pom Wonderful Presents The Greatest Movie Ever Sold looks to be totally killin’ it. Film maker Morgan Spurlock–of Super-Size Me fame–funded the entire movie with product placements-placements which ended up comprising the entire movie, and essentially becoming the movie’s subject. Spurlock says the intent was to reveal how advertising permeates nearly every aspect of our daily lives. Though I have yet to see the movie, the big draw for me is the use of advertising itself AS art, and as the celebrated subject of the creation. Spurlock’s movie is the simple story of itself, an awesome example of showing and not telling. It’s definitely more refreshingly killin’ it for me than the common practice of using art in advertising to sell things. Freedom for artists doesn’t depend on getting away from capitalism or all-powerful corporations, especially since at this point the only way to get away from them completely is to maroon yourself on some tiny island. That’s not my idea of freedom! Freedom in this era can–indeed should–amount to finding brilliant ways of working with corporations to make your ideas happen. It may sound crazy, but we might need to make big business into a muse. That’s killin’ It big time!
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