Maybe you’ve heard by now about the village in East India where all the unmarried daughters are plowing the fields naked in order to embarass the weather gods into making it rain. I say yes, fantastic, that’s 100% Killin’ It! Though science of course poo-poos such a mystical belief in the power of nakedness, or ritual, there is something so intuitively true about “switching it up” when you’re in a rut. Whether you call it custom or “naked rain god plowing,” the point is you don’t just sit back and wait for things to come your way – even if what you’re waiting for is good weather. You break your mold. You break your social norms. You do it because you sense that breaking them is sometimes more important than keeping them. That’s Killin’ It.